Athena Digital Media Bangkok under consideration for Malee Digital Marketing Contract

Athena Digital Media Bangkok, is being considered as The Digital Marketing Consultants for Malee Public Company Limited, the leader in the market of fruit juice, canned fruit and cereal beverage in Thailand.

Athena Digital Media will work with the Malee Digital Marketing Team and focus on 3 main areas:

1. The main website which will be the core of all online marketing and information. There will also be a version suitable for popular mobile devices.

2. Designated Social and Emerging Media Sites.

3. A News and Media Centre will be set up focussing on RSS Feeds, a Blog, Online Press Releases and a News aggregation service.

The contract will initially be for a 6 month period with Athena Digital Media setting the foundations through consultancy, training and example, and the Malee Digital Marketing Team laying the building blocks, laying more as the project progresses with Athena Digital Media, gradually reducing input over the 6 month period.

2011 – The Year of the Tablet?

An amazing 80 new Tablets were displayed at the recent CES 2011 show. Unsurprisingly most were running Android. The Tablet market is growing at a phenomenal speed, due to the success and popularity of the iPad, manufacturers do not want to miss the boat. Mashable have done an excellent video “hands on” review on 10 of the most notable Tablets from the show here. Forget the rabbits, 2011 is the year of the Tablet, which brings with it a challenge for developers in presenting applications and websites with an interface suitable for displaying on a Tablet – we can’t wait!

Let us know if you’ve bought a tablet yet, what it is and how you use it.

Do you have a Mobile Version of your Website yet?

As mobile phones and tablets become more and more commonplace, the need for a mobile-friendly website is a must for many businesses. Facebook, the second largest site on the internet, reports that 200 million of it’s active users (over 30%) access the site from their mobile devices, and that mobile users are twice as active as non-mobile users.

The majority of websites probably don’t need a mobile version until the amount of mobile traffic is over 5% of the site traffic. However if your site is mainly user generated content then it should be top of your wish list.

Once users know that there is a mobile version, mobile traffic will come and all types of websites from e-commerce to small brochures online can benefit and indeed for some businesses it can be mission critical.

In the main there are 3 ways to make a site mobile friendly:
1. Use a custom stylesheet to restyle your existing web pages when visited by mobile traffic (may not always be possible, depending on your original design)

2. Create a Mobile Web Application (Web App) designed specifically for mobile devices, normally a cut down version or subset of your website, and accessed by the browser on your phone or tablet. Web Apps are now capable of being viewed across a broad spectrum of mobile devices (but not all) and can be developed quickly (as little a few days) and is the popular choice for developing a mobile site. A blog site may only need a plugin that does all the necessary presentation to mobile devices.

3. Create a Native Code Application for specific devices such as iPhone, Blackberry, Nokia or Android (1 for each). These require serious development and budget. iPhone Apps for example must be first submitted to Apple and if approved, are available for download via iTunes even if they are free applications. Although expensive in time and resources, some companies may still consider Native Code Applications.

Start by looking at your visitor demographics and determine the number of mobile users. Is it up to 5% of your total traffic, i.e. is it worth considering?
As more people start using the internet on the move, the need for a mobile site is more important. It is crucial that your visitors have a great user experience or they will leave and go elsewhere.

Mobile version (beta) of our website launched as a Web Application

Today we launched the mobile version (beta) of our website as a Web Application for iPhone and Android.

To put the web app on your Home screen, just open the web app on your iPhone or iPad, tap the plus sign, and then tap “Add to Home screen.” A Web Clip will be added to your Home screen automatically for easy, one-tap access.

Athena offers mobile Web Applications as a Service

Initially we offer Web Applications (web apps) for the iPhone, iPad and Android mobile devices.

Web apps combine the power of the Internet with the simplicity of Multi-Touch technology on mobile phone or tablets. Typically web apps are websites designed specifically for mobile device browsers.

Web applications use web documents written in a standard format such as HTML (and more recently XHTML), which are supported by a variety of web browsers.

Generally, each individual web page is delivered to the client as a static document, but the sequence of pages can provide an interactive experience, as user input is returned through web form elements embedded in the page markup. During the session, the web browser interprets and displays the pages, and acts as the universal client for any web application, providing a great user experience on a mobile platform.